The Greater Richmond Arc says, “Our name wasn’t as big as our dreams. So we changed it. We’re now SOAR365”.
The new name, SOAR365, better reflects the nonprofit’s mission as a provider of pediatric therapies, youth and adult programs, and employment services for more than 1,300 people with disabilities, said John Walker, its president, and CEO.
“We wanted an aspirational name that reflects who we are, our mission and values,” Walker said. “We thought SOAR relates well to what we believe we are here to help our clients do. We are committed pretty much full time around the calendar, so 365 seemed to fit with that commitment.”
“It is a name that was offensive to some of our clients and the families that we serve,” Walker said. “So we actually started working on this [rebranding] about two years ago. It has been a long process, but you only get one chance at rebranding, so when we did it, we wanted to do it right.”
The organization’s previous website now redirects to the revamped one, www.soar365.org.
The new logo is a multicolored origami crane. The crane symbolizes “long life, happiness, and peace,” Walker said.
SOAR365 has five locations in the Richmond region with its headquarters on Saunders Avenue.
Along with services such as pediatric therapy and adult day support, SOAR365 provides employment opportunities for people with disabilities.
It runs a digital imaging business, an assembly, packing, and shipping business, and a landscaping and grounds maintenance service. Its janitorial and custodial business cleans more than 120 buildings and generates more than $4 million a year in revenue.
SOAR365 has so much to offer in our community, you can learn and read more on the website here.
Congrats SOAR365- WE LOVE YOUR NEW LOGO and mission statement! ~ KNOWDifferent.net