Created by a few dads who were tired of reading stories to their daughters about princesses needing to be rescued by a prince, they set out to redefine what it means to be a princess–so young girls could have stronger, braver and more empowered role models. That’s when Now Upon A Time was born. And for the first time, kids–and their parents–can hear stories they’ve heard a million times but with storylines and characters that are relatable.