There is a constant stream of new health and beauty products that claim to make us look or feel better. Many consumers appear to be interested in all natural products that would reduce their exposure to synthetic chemicals and have a more gentle impact on the environment. Activated charcoal is a trendy “miracle” ingredient featured in skincare products and now making it’s way into toothpaste! Sounds a little counterproductive, rubbing something black on your teeth to make them white, right? Proponents of this whitening method recommend crushing charcoal tablets and adding water to form a paste-like consistency. There are also several pre-mixed charcoal toothpastes available. Directions instruct you to apply and allow it to sit 3-5 minutes and then simply rinse the paste and stain causing toxins away. When offering my opinion on charcoal for tooth whitening, I address two important questions; will it work and is it safe?